Products

“Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for the environmental leadership and responsibility, not just in the world of beauty, but around the world.”
– Horst Rechelbacker, Founder of Aveda

Long before ‘clean’ there was ‘care’. As a casting director and producer, Jane Iredale saw first-hand how conventional makeup undermined skin health and wondered, “Why can’t makeup be good for the skin?” The goal was lofty, but the premise was simple – create high-performance makeup that cares for skin.

With equal parts premium ingredients, skincare benefits, and no-fade performance, Jane Iredale launched a first-of-its-kind skincare makeup hybrid that revolutionized the beauty industry. Today, Jane Iredale remains the trusted choice of skincare professionals, and our ongoing commitment to helping women look and feel their best continues to resonate worldwide.